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The well known supermarket ASDA is a place where shopping baskets can be filled up with a wide variety of goods, some of which are competitively priced.

Before ASDA became a supermarket, it was a purveyor of MILK, as the name suggests. ASDA used to be a dairy. The name ASDA is from ASsociated DAiries.

ASDA is part of the Walmart group (whose affiliate program we'd like to sign up to, if the contract is made fair).

As well as being a supermarket, ASDA is branching out into other lines of business too. Best known for food, ASDA also have on sale such diverse lines as clothes, kitchen hardware, DIY, seasonal (xmas, halloween, etc) paraphernalia, and now insurance! Here are a few helpful connections:

Asda * - that's Asda.co.uk - the supermarket site. I hope they have an affiliate program soon and count us in! ... YES! They have! So now we can get on with promoting ASDA at this site!

Asda Car Insurance * - insure your car with ASDA - backed by Aviva (previously Norwich Union).

Asda Home Insurance * - insurance of your abode and belongings, again offered by ASDA with the backing of Aviva.

Asda Pet Insurance * - insurance of your best friends, offered once more by ASDA with the assistance of Aviva.

* = affiliate program

A few other notes:

ASDAASDA Smartprice (generic) goods are available at remarkable prices. How they do this is a bit of a mystery, but I have found the quality of the items is good, which means it's therefore confirmed to be "a bargain". I'm especially keen on the cutprice diet lemonade (2 litres of fizz for 17p give or take a bit). Many Asda Smartprice goods are on sale, all with very similar generic labels. Asda Smartprice goods used to have a symbol of a fox on them, representing the legendary cunning which a fox is reputed to have, and suggesting the customer be as smart as a fox to bag a good bargain when they see one.

ASDA "Rolling Back Prices" is a very clever idea, as the price of the goods on sale is seen to be reduced each time you visit the store. Typically a product will start at 24p, then go down to 22p, then go down to 19p, then to 18p. Usually no-one notices if it goes back up to 24p, as for most of the time the price is being reduced, giving the perception that the price is always lower than ever before. Long term, year on year, you may be able to observe comparisons for yourself.

I was a bit worried about Asda around Xmas 2008, not because of the specially inflated prices just before Xmas to take advantage of people's irrationality buying stuff at any price in the Xmas rush, but because after Xmas 2008 the prices (of food items especially) seemed to be well up and over what they should be. The thing is, people shopping just after Xmas are price-wary, so it seemed to be obvious they were not going to be fooled by the inflated pricing. In Asda's defence, someone said that the prices had been put up hugely just before Xmas so Asda could say "rolled back" at the reductions after Xmas. However, that doesn't explain the level of price increases, and so then we look to see if there is genuine cause for worry about Asda?

Quite a lot of the ASDA cut-price special bargains are very good. For example, I've seen Terrys Chocolate Orange bars 4 pack reduced from £1.10 per pack (slightly more expensive than some places) to £1 when you buy two! (less than half price).

Also, SOME (but not all) of the spot reduced price "to clear" items are very good value. A large box of eggs but with one missing/broken, less than half price, at the discretion of the staff member with the bargain label gun. Milk, with one day to go on the sell-by date, a third of the price. These are typical examples. However, you have to use your own commonsense on this, as I have seen some items price-reduced by a few pence, presumably on the basis that some customers just "believe" it's good value and much cheaper because "it's been reduced". Note that a smashed chocolate easter egg at half price is not a bargain on a chocolate weight-for-weight basis!

ASDA stores can be walked into from the street and form a part of day-to-day life, present day history. It's a public place. However, when I tried to capture this on camera I was treated like a thief. ASDA, so it seems, do not like you taking photographs inside the store! Yet, they refuse to put any signs up to say photography is banned. Banning customers from taking historical images in the shop isn't going to stop their rivals (Tesco, for example), from taking photos of the promotions, as they could easily take photos covertly! Also, any excuses relating to "privacy" neglect the fact that the entire supermarket is under CCTV surveillance and you can be spied upon from every angle. This is understandable, as they've got to have security, but what's less understandable is their intolerance of the innocent historical photography of everyday life. While it would be easy for a paranoid speculation to assume from this "they've got something to hide!", it is in rational terms more likely that they've just not thought it through properly.

ASDA store in Boston was closed and a new ASDA store opened the other side of the town, in a location which many people found was more difficult to get to. Although the new store was much bigger and had more products on sale, it was more difficult for some people, who were somewhat dismayed, as the old location was left devoid of a supermarket for some considerable time. However, Iceland and Kwik-Save were quite happy about this, as the shopping vacuum created boosted their trade immensely.the ASDA stone The new store, built on the site of the old gashouse, was open 24 hours (except for on Sundays when the old-fashioned British sunday trading laws insisted on the shop closing for a few hours. The parking was better, but for folks going there on foot it was a long trek. There was a curious town planning situation in building the new Asda store in Boston as there was one of the historic houses which was so important for heritage that it HAD TO BE PRESERVED. So, it is now preserved. It's marooned on a traffic island. This might be worth a photo on a future issue of this website!

Asda cheeses are good! I've made a special point of trying all the cheeses available at Asda and there is a wide range of cheeses available.

I said Well Done to ASDA when they had a bold and stylish advertising campaign in which solid stone blocks weighing several tons were installed outside ASDA stores,ASDA Price Promise - Permanently Low Prices Forever with words literally carved in stone saying "ASDA - Low Prices Forever". This was an impressive commitment, and probably did a lot of good! It also occurred to me that these stones might some day be looked at by archaeologists and the locations plotted on a map to see if they lined up as LEYLINES! One way to get such a map of the locations of all the Asda standing stones would be to get a map of all the Asda supermarkets. But when I asked, no such maps were available, in contrast to the style in which Little Chef have geographical maps showing the positions of all their restaurants. (More about the Asda Standing Stones and a proposed telepathy experiment on a future issue of this site, if I dare!)

Summary of this page: As you may have guessed, this page is not by ASDA, but is a personal opinion by an independent reviewer! As is typical of pages at Zyra's website, both good and bad aspects of a company are written where appropriate. Many companies are featured at this site, and Shopping at Zyra's website does very well, partly because of the candid honesty of the commentary.

Updated good news: You can now visit ASDA * who are being promoted at this site!

ASDA Price Promise - Permanently Low Prices Forever

carved in stone: ASDA Price Promise - Permanently Low Prices Forever

Also see ASDA , and another famous stone The Rosetta Stone