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This page is the personal opinion of an individual, and if any of it is in error you should let me know and I will amend it on the next issue. [CORRECT]


Coca-Cola Company missing out on a good idea


A while ago I had a good idea for improving the selling of cola. It is an idea well fitting with the image of cola and could be used by any company that makes cola. So I looked for companies to suggest it to. One that seemed like a good idea was the COCA-COLA company, who are world-famous, good at marketing, and would probably do a lot of good with the idea and it would be good for Public Relations and sales too. (for link to Coca-Cola see the COLA page).

I was shocked when someone at the Coca-Cola Company replied saying something to the effect of: We do not accept, listen to, or consider any ideas from individuals. We are not allowed to listen to new ideas from anyone except a company which we have employed as our sole suggester of new ideas.

Now here's some observations about that:

I've got no grudge against the Coca-Cola Company, it's just that I think their policy on ignoring new ideas is very BAD FORM.

Now, the good news is that I have here a good idea AVAILABLE which is worth considering at least, and which will help to sell COLA. Any kind of cola. So...

Come on Coca-Cola, you make some good fizzy drinks there, and you've got some very clever marketing. But CHANGE THIS POLICY ON IGNORING IDEAS!

This page is the personal opinion of an individual, and if any of it is in error you should let me know and I will amend it on the next issue. [CORRECT]

You should especially let me know if Coca-Cola policy is reformed, so I can give them a WELL DONE page.


Also see oJOoJ4